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Rapper The Game is being forced to change the name of his new record label.  In a statement on his Instagram account, the Game says his recently established "Rolex Records" will now be called "The Firm." 

The move comes after the rapper lost a legal battle with watch maker Rolex over the label's name and logo, which featured a crown similar to Rolex's signature emblem.  Game says "The Firm" is currently looking for "elite artists" to sign on with the label.  

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