The rainbow-haired rat reportedly made around $2 million in under a week, off the strength of new merch sales. That number doesn’t even appear to include whatever money he makes from video and music streams -- “Gooba” has gotten over 100 million views and counting on YouTube. He should have at least a couple hundred thousand bucks coming, and probably a lot more by the time the next checks are cut.
He’s paying it forward, donating 10 percent of his earnings to families in need through No Kid Hungry. At least $200,000 is going to the charity. (TMZ)