Social media were quick to let the actor know they didn’t appreciate his attempt to cash in on the Trinidadian tradition of the annual J’Ouvert festival. Even Nicki Minaj felt like she had to say something -- sharing a comment explaining the meaning of J’Ouvert and adding, “I’m sure MBJ didn’t intentionally do anything he thought Caribbean people would find offensive -- but now that you are aware, change the name and continue to flourish and prosper.”
The actor apologized on (Tuesday) via an Instagram Stories post. He wrote, “I just wanna say on behalf of myself and my partners, our intention was never to offend or hurt a culture (we love and respect) and hoped to celebrate and shine a positive light on… Last few days has been a lot of listening… A lot of learning & engaging in countless community conversations... We hear you. I hear you & want to be clear that we are in the process of renaming. We sincerely apologize & look forward to introducing a brand we can all be proud of."